Privacy Policy

Privacy Policy

Effective Date: 01/01/2025
Last Updated: 04/01/2025

AKW Academy (“AKW Academy,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you or your child participates in our racing programs, training courses, and events, or when you use our website or services.

By enrolling in a course or event, visiting our website, or otherwise interacting with us, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

  • Participant Information: Name, date of birth, age, gender, and emergency contact details.

  • Parent/Guardian Information: Name, contact details, and relationship to the participant.

  • Medical Information: Allergies, pre-existing conditions, or any relevant health disclosures for safety purposes.

  • Payment Information: Credit/debit card details, billing address (processed through a secure third-party provider).

  • Photographs & Video: Images and video taken during events, races, team activities, or training sessions.

  • Website Information: When you visit our website, we may collect information via cookies and analytics tools such as your IP address, browser type, time of visit, and pages visited.

2. How We Use Your Information

We use personal data to:

  • Register and manage participants in courses and racing events.

  • Communicate with parents/guardians regarding schedules, safety, and updates.

  • Ensure participant safety and respond to medical emergencies.

  • Process payments and manage memberships.

  • Improve our website and services through analytics and feedback.

3. Use of Photographs and Video

By participating in any AKW Academy course, event, training, team activity, or podium ceremony, you (and if applicable, your minor child) grant AKW Academy the irrevocable right to use any photographs, video recordings, or images captured during participation for the following purposes:

  • Marketing and promotional materials (including but not limited to brochures, flyers, digital ads, and posters)

  • Online content, including our website, social media channels, and email newsletters

  • Internal training or instructional content

These media may be used without additional notice or compensation and may be shared publicly. If you do not want your child’s identifiable image used, you must provide written notice prior to the event. We will make reasonable efforts to accommodate your request, but we cannot guarantee exclusion from all media.

4. Sharing Your Information

We do not sell your personal information. We may share it only as needed with:

  • Payment processors to handle registration payments securely.

  • Medical personnel or emergency responders in the case of injury or health-related incidents.

  • Website service providers for hosting and analytics, under confidentiality agreements.

  • Legal or regulatory authorities if required by law or for safety concerns.

5. Parental Rights & Children’s Privacy

Because many of our participants are minors, we collect, use, and store their information only with verifiable parental or guardian consent.

As a parent/guardian, you have the right to:

  • Access your child’s personal information.

  • Request corrections or updates.

  • Withdraw your consent (subject to consequences for event participation).

To make any such request, please contact us using the information provided below.

6. Cookies and Website Analytics

Our website may use cookies and third-party analytics tools (such as Google Analytics) to track general usage patterns and improve functionality. You can adjust your browser settings to refuse cookies or alert you when cookies are being used, though some features of our website may not function properly if you do.

7. Data Security

We take reasonable steps to protect your personal information from unauthorized access, loss, misuse, or alteration. This includes using secure payment gateways and limiting access to sensitive data to authorized personnel only.

However, no data transmission over the internet is 100% secure, and we cannot guarantee the absolute security of your information.

8. Your Rights and Choices

You may:

  • Request access to or correction of your personal data.

  • Opt-out of marketing communications.

  • Request deletion of your personal information (subject to our legal obligations).

Please email us with your request, and we will respond within a reasonable time.

9. Governing Law

This Privacy Policy is governed by the laws of the State of Florida. Any disputes relating to this policy shall be handled under the jurisdiction of Florida courts, subject to any dispute resolution terms in our Terms and Conditions.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact:


American Kart Works, LLC
Training & Service Center
3101 Fairlane Farms Road
Wellington, FL 33414

Phone: (561) 298-5791
Email: [email protected]